Controversial vegan campaign to hit billboards

A new campaign designed to encourage people to go vegan has sparked debate ahead of its launch on billboards next week.

On April 29, the campaign will be launched by Animal Justice Project across five major UK cities. The billboards will display eye-catching photos taken from inside British egg farms, challenging viewers to rethink their food choices and consider going vegan. Spread across Birmingham, Brighton, Bristol, Hove, and London, these 6x3m billboards are expected to reach an audience of more than 1.4 million people. With messages like ‘There is no such thing as an ethical egg’, ‘Don’t buy the lie’, and ‘Not an egg machine’, coupled with real-life images of British egg-laying hens, the campaign organisers say it pulls no punches.

Animal Justice Project says that while industry paints an idyllic picture image of egg farming where happy birds roam free in fields, the reality is far darker. This campaign seeks to expose and share the unsettling truths hidden from British consumers. The campaign’s artwork made its debut on social media, sparking heated debates. While some questioned the economic implications for farmers, others defended their food choices.

Ayrton Cooper, Campaigns Manager at Animal Justice Project, commented: “Marketing by the egg industry paints an idyllic image of cage-free farms but the reality is very different. Our undercover work shows frightful abuses, commonplace across several RSPCA Assured egg farms. Our billboards will combat this misinformation and bridge the gap between consumer knowledge and farm truths. When shoppers are inside the supermarket, they can instead choose plant-based products, rather than reaching for eggs, which are responsible for the suffering and killing of millions of hens every year.”

Ben & Anna launch world-first poly potato packaging

Sustainable brand Ben & Anna has launched a new range of products packaged in innovative environmentally-friendly poly potato packaging.

This world-first potato packaging is 100 per cent natural, fully compostable and is made with potato starch (a by-product of the potato industry), plus paper and natural fibres.

The new range consists of two natural deodorant creams, Love Me and Green Balance, which the brand claims are ‘the most sustainable deodorant on the market’ due to being packaged in the new poly potato packaging.

The new deodorant creams offer a plastic-free alternative to conventional deodorants and feature natural ingredients such as shea butter and nourishing oils, which gently care for your armpits.

Love Me – with exotic floral fragrance
The exotic floral fragrance of Love Me enchants your senses. The unique formula contains only finely ground bicarbonate of soda, which naturally reduces germs and bacteria to effectively prevent odour formation. This natural effectiveness ensures that you are reliably protected from moisture and unpleasant odours.

Love Me is not only characterised by its effectiveness, but also by its light, creamy texture that is absorbed without leaving any residue. Nourishing shea butter and valuable vegetable oils pamper your armpit skin with a delicate, creamy consistency that is neither greasy nor sticky.

Green Balance – for sensitive skin
This extraordinary deodorant combines softness and freshness to create a refresh for the senses. Thanks to the active ingredient magnesium complex, Green Balance is characterised by its gentle and effective prevention of odour, even on sensitive skin.

The light cream is absorbed without leaving any residue or stickiness and leaves a feeling of freshness and cleanliness. Combined with nourishing ingredients such as shea butter and valuable vegetable oils, your skin is pampered and moisturised.

About Ben & Anna
Ben & Anna is a certified cruelty-free and vegan natural beauty brand created in 2017. As passionate vegans they set out to create a brand that was cruelty-free, vegan, natural and sustainable. Their products are certified by NATRUE as containing natural ingredients which are not only kind to the skin but the planet too. They support creative projects to make our world more liveable and healthier for everyone. Full range information available online at www.benandanna.uk

Both deodorants are 40g and have an RRP of £8.95. Available to order now from Pravera Ltd, visit www.praveratrade.co.uk or email trade@pravera.co.uk.

New certified organic sun lotion from ORGANii

British brand ORGANii has launched a new SPF 30 mineral sun lotion, which is certified natural and organic and is suitable for sensitive skin.

The new SPF 30 Sun Lotion blends easily into the skin and offers instant protection from harmful UVA and UVB rays, compared to chemical-based sunscreens that need to be rubbed in and take around 20 minutes before they shield the skin.

The medium-protection formula has a fluid consistency so there is no residue left on the skin after application, while protecting your skin from the UVA and UVB rays naturally and safely. Non-nano zinc oxide and non-nano titanium dioxide sit on top of the skin, reflecting the sun’s rays and creating a protective barrier. The sun lotion is also enriched with organic aloe vera, green tea leaf extract and coconut oil that will leave your skin soft and supple.

The ORGANii Sun Range consist of four products, three SPFs and an after sun cream, all of which are AIAB certified organic, suitable for vegans and do not contain colours, fragrances, artificial preservatives (like parabens) or chemical synthesised sun protection boosters.

The ORGANii SPF 30 Sun Lotion is available now from Pravera Ltd, RRP £19.95, please email trade@pravera.co.uk for further information.

Why is a mineral sunscreen better?
Traditional conventional sunscreens use chemical ingredients designed to absorb sun rays and release their energy as heat. Such ingredients can cause skin irritation, and many of these chemicals have also been linked to disrupting the endocrine system, which regulates the hormone function in the body.

Perfect for sensitive skin, including babies’, the ORGANii sun care range offers a safer and gentler alternative. It uses organic ingredients such as karanja oil with titanium dioxide and zinc oxide that creates a protective shield on the skin, scattering and reflecting UVA and UVB rays.

Whilst a chemical-based sun cream only works 20 minutes after application, a mineral sun product works instantly as it creates a barrier between the sun and the skin rather than being absorbed into the epidermis.