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Pukka founder pens book

The co-founder of Pukka Herbs has written his latest book.

Cleanse, Nurture, Restore with Herbal Tea is released in January and is designed to teach readers how to harness the power of plants.
The author, Sebastian Pole, is a Master Herbsmith and co-founder of Pukka, and brings together 70 herbal tea recipes using dried and fresh herbs and nature’s finest ingredients for health, wellbeing and flavour.

The book also includes a glossary of ailments and elixirs that provide natural support for all the family.

Pole is a global spokesperson for Ayurvedic living, organic farming and herbal remedies. He is a trained practitioner in Ayurveda, Traditional Chinese Medicine and Western Herbalism, as well as a qualified yoga teacher and therapist. He is the author of A Pukka Life (2011) and Ayurvedic Medicine: The principles of traditional practice (2006).

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Soil Association encourages consumers to go organic for Christmas

The Soil Association is using the festive season to demonstrate to shoppers why they should make the switch to organic.

The organisation has launched the Organic Christmas Collective, showcasing everything needed for a delicious Christmas that won’t cost the earth, including all the best local producers and with a unique organic gift guide.

The Soil Association explains that just by swapping one or two key Christmas dinner items, such as turkey, sprouts, carrots and potatoes, to organic can make a surprisingly big impact.

It uses turkey as an example, explaining that 90 per cent of the 10m turkeys sold in the UK each year are reared intensively. Organic ensures turkeys have not been given unnecessary routine dosing of antibiotics and have had a good life with access to the outdoors.
The Organic Christmas Collective is filled with new and innovative products, and provides inspiration to help shoppers find local, ethical, organic produce for friends and family. Whether it’s sourcing a turkey or trimmings for Christmas dinner, finding a favourite tipple or gift ideas, the Collective makes it easy to find and support local shops, stockists and producers. Searchable by product or region, the directory features a handy online map, showing closest sources first.

The Soil Association has also produced 10 top tips for a sustainable Christmas and people can follow #OrganicChristmas for inspiration.

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Forecasts for the food sector in 2017

The year 2017 is set to be one of extremes in the food sector, according to market analysts.

In a new report, Mintel has announced the six key trends set to impact the global food and drink market, highlighting ingredient and food and drink product developments set to make an impact over the coming year.

It said that 2017 will be a year of extremes, from ancient products including grains, recipes, practices and traditions to the use of technology to create more and better tasting plant-enhanced foods. It also expects to see a rise in both ‘slow’ and ‘fast’ claims, as well as more products designed to help people calm down before bedtime, sleep better and restore the body while they rest. Opportunities will exist for more products to leverage the reputation of the tea category and use chamomile, lavender and other herbs in formulations as a way to achieve a sense calm before bedtime. There will also be a valid excuse for nighttime chocolate indulgence.

Mintel’s Global Food and Drink Analyst, Jenny Zegler, highlighted that consumers are seeking comfort from modernised updates of age-old formulations, flavours and formats, such as ‘ancient’ product claims, including ancient grains and also ancient recipes, practices and traditions. Potential also exists for innovations that use the familiar as a base for something that’s new, but recognisable, such as cold-brew coffee.

She also predicted that the preference for natural, simple and flexible diets will drive further expansion of vegetarian, vegan and other plant-focused formulations, while there will be greater focus on sustainability in relation to eliminating food waste.

The time investments required for products and meals will become as influential as nutrition or ingredient claims. Zegler explained that in 2017, the time spent on – or saved by – a food or drink product will become a clear selling point, inspiring more products to directly communicate how long they will take to receive, prepare or consume.

“This year’s trends are grounded in current consumer demands for healthy, convenient and trustworthy food and drink. Across the world, manufacturers and retailers have opportunities to provide more people with food and drink that is recognisable, saves time and contains servings of beneficial fruits, vegetables and other plants,” Zegler said. “In addition, Mintel has identified exciting new opportunities for functional food and drink designed for evening consumption, progressive solutions for food waste and affordable healthy food for low-income consumers. Opportunities abound for companies around the world to capitalise on these trends, helping them develop in new regions and more categories throughout the course of the next year and into the future.”