Suma launches podcast to bring retailers closer to brands

A new podcast has been announced by Suma designed to connect independent retailers to the people behind the products.

Suma Wholefoods has developed the new podcast, Altogether Better, designed to bring retailers closer to the people, values and innovation behind the products on their shelves. Each short episode offers direct access to the brands and experts shaping the world of wholefoods, ethical sourcing and sustainability. The podcast provides a fresh, convenient way to stay informed, inspired and connected, whether listening on the shop floor, on the move, or while planning product ranges.

In the first two episodes, Suma dives straight into what matters most to retailers and their customers:

• A conversation with sustainable cleaning brand, Seep, exploring how eco-conscious design and materials are redefining everyday household products.
• Insights from the product developer behind Ecoleaf by Suma, revealing the thinking, innovation and sustainability credentials behind one of Suma’s most trusted ranges.

The podcast is designed to offer listeners the inside story behind the products you stock, to discover new selling points and customer talking points, stay ahead of trends in sustainability and wholefoods, and hear directly from the brands your customers care about. Each episode is designed to be short, engaging and practical, making it easier than ever for retailers to deepen product knowledge and bring those stories to life in-store.

• You can listen at Spotify, YouTube, or via suma.coop/links<http://www.suma.coop/links