Weleda continues Skin Food celebrations

As part of the centenary celebrations for Skin Food, Weleda has launched a number of exciting collaborations.

The fanfare around the original Skin Food, including the release of a special centenary 100ml pack, has seen a 12 per cent increase right across the full Skin Food range. And the celebrations continue into October, with Skin Food positioned at the heart of cultural fashion moments, including both London Fashion Week and Paris Fashion Week.

Furthermore, high profile ambassadors continue to generate excitement, driving demand via social media activity, digital marketing, sponsorship and sampling. Weleda’s collaboration with renowned make-up artist, Val Garland, builds this month with a limited-edition Skin Food pack created for Val’s “iconic multi-tasker”. Val is beloved by the beauty industry for her authentic voice, and her bold creativity and sense of fun has made her a household name as judge and host of BBC’s Glow Up. Later this autumn, Weleda will introduce a new Val Garland Glow Makeup Brush Gift Set as the ultimate Christmas gift, featuring Skin Food Original, Skin Food Light, Skin Food Glow Drops, and Skin Food Lip Balm, together with an exclusive dual-ended makeup brush in a limited-edition cosmetics pouch designed with Val.

And that’s not all; Weleda’s Centenary partnership with designer, Stella McCartney, continues with her SS27 Paris runway show. Rooted in cruelty-free principles and a deep respect for both nature and craftsmanship, the collaboration reflects a shared belief: true beauty is as responsible as it is radiant. Backstage in the Skin Food Glow Studio, Weleda’s team of expert estheticians prep models’ skin using signature products from the Skin Food range.

McCartney commented: “Having Weleda Skin Food backstage to prep our models’ skin makes perfect sense; Weleda has stayed true to its principles for generations, with an incredible respect for nature and sustainability at the heart of every product. For me, this partnership is about using our collective voices to show that there is another way; joining forces, sharing what we have learnt and proving that doing things differently can have real impact.”

For London Fashion Week, Weleda also sponsored the Agro Studio SS27 catwalk show at Collins’ Music Hall in Islington, where Skin Food prepped and polished models’ skin, and sponsored the catwalk show of London-based designer, Mark Fast. Weleda also hosted a two-day Makeup Artist Drop-In in Bloomsbury, the creative heart of London where the British Weleda Company was first established back in 1925. And, throughout London Fashion Week, Weleda supported models in the Weleda Model Lounge, a sanctuary and wellbeing hub for models to relax and unwind between castings and shows, fittings and photoshoots, that Weleda has hosted for 18 years.

Suma sponsors National Vegetarian Week

Suma is adding its support to National Vegetarian Week as a sponsor.

Launching today (October 1), the event runs until October 7 and sees the co-operative join as a sponsor. Suma explains that supporting National Vegetarian Week is a perfect fit; it has been proudly vegetarian since we started back in the 1970s, and nearly 50 years on, Suma is still passionate about food that’s vibrant, creative and, above all, full of flavour.

A Suma spokesperson commented: “At Suma, we’ve been championing that idea since 1977. We were founded as a vegetarian wholefood wholesaler, at a time when vegetarian food was still very much a niche interest. Nearly five decades later, being vegetarian remains central to who we are. It’s not a trend we’ve jumped on; it’s part of our history, our business and our everyday lives.

“That’s one of the reasons National Vegetarian Week matters to us. It’s an opportunity to celebrate vegetarian food without making it feel worthy or complicated. Because ultimately, good food is good food. It should be delicious, satisfying and something you actually want to eat. It’s also a chance to encourage people to try something different. You don’t have to rethink your entire diet to enjoy more vegetarian food. Swap the mince in your favourite chilli for lentils or beans. Try tofu in a stir-fry. Add chickpeas to a curry. Discover a new grain, pulse or spice. Make vegetables the star of the show rather than something squeezed onto the side of the plate.”

Pukka Herbs marks Organic September with celebration of decade-long Eden Project partnership

Pukka Herbs and environmental charity, the Eden Project, are marking Organic September by celebrating 10 years of partnership, as both organisations reach their 25th anniversaries.

Since 2016, the partnership has used educational experiences and storytelling to connect millions of Eden Project visitors with the importance of biodiversity, the power of plants and sustainable sourcing, bringing Pukka’s commitment to people, plants and the planet to life. Through the partnership, Pukka highlights its use of high-quality organic herbs and the Fair for Life and FairWild certifications, which support its efforts to promote fair trade practices and the protection of biodiversity and grower communities.

The anniversary comes as organic moves further into the mainstream, with 83 per cent of British households now buying organic. It also comes at a time when 61 per cent of British adults say they are concerned about the safety of ingredients in everyday products.

Elle Barker, CMO, UK and Ireland at LIPTON Teas and Infusions, which owns Pukka, commented: “As we celebrate Organic September and mark 25 years of Pukka, we’re incredibly proud of our decade-long partnership with the Eden Project. Together, we’ve helped bring the story of herbs, biodiversity and sustainable sourcing to life for millions of visitors. The partnership reflects what Pukka has stood for since day one: creating delicious blends made with high-quality herbs, while helping to protect the communities, plants and ecosystems that make them possible. As expectations around transparency and sustainability continue to grow, we’re committed to ensuring these principles, alongside our Fair for Life and FairWild-certified sourcing standards, remain at the heart of our business.”

Claire Crook, Head of Marketing at the Eden Project, added: “Every cup of tea starts with plants, soil, pollinators and the people who care for them, and that’s a story we’ve been proud to share alongside Pukka Tea for the past decade. Through exhibitions, experiences and storytelling, we’ve helped visitors see the connections between human wellbeing and a thriving natural world. As we both mark our 25th anniversaries, we’re delighted to celebrate a partnership built on a shared belief that people are more likely to protect what they understand and value.”

Meanwhile, Alex Cullen, Commercial and Marketing Director of The Soil Association UK, commented: “We are delighted to see this partnership between an organic brand and one of the UK’s most important ecological projects continue to develop. Organic agriculture is a key part of the UK meeting its climate and nature goals. Furthermore, as Brits grow more concerned about hidden artificial chemicals and confusing labels, new research suggests organic is emerging as a simple, trusted choice for shoppers who want food and other products with greater transparency. Attention-grabbing headlines around contamination in everyday food and drink products with PFAS, glyphosate and artificial pesticides, including some pesticides that are still sprayed on produce in the UK, despite being banned in the EU for health reasons, are no doubt driving more consumers to buy organic, which people recognise as a healthier and safer option. Pukka’s sourcing model is built on long-term relationships with supply partners, farmers, growers and collectors. Agreed pricing, long-term demand visibility and shared investment help support traceability, responsible agricultural practices and resilient farming communities across its fully organic supply chain.”