Food brand teams up with independent retailer for Organic September

Mr Organic has announced a takeover with independent retailer, Better Food, as part of its Organic September celebrations.

To celebrate month-long campaign, the organic brand has partnered with Bristol-based Better Food, to do a takeover in all four of its stores. Mr Organic has also brought Bristol-based chef and influencer, Elly Pear (pictured) on board to create a dish that will be featured on the menu using Mr Organic products. The chef, who used to run a café in Bristol for eight years, has created her twist on a puttanesca, and Better Food will feature her chickpea ‘Puttanesca’ style salad in all its cafes. This salad contains Mr Organic’s Chopped Tomatoes, Red Lentil Rice, and their Chickpeas and Cannellini Beans in jars.

The Italian organic brand is looking to encourage customers to ‘Grab Some Organic’ this Organic September by reconnecting customers with organic food, sharing inspirational recipes, and their farm story.

The partnership with Better Food aligns perfectly, since the retailer’s founder, Phil Haughton, shares the same strong passion for sustainable, organic food. When Haughton was just 14 years old, his mother gifted him a Soil Association subscription. He started farming organically in a community in Scotland in 1974 before working on a City Farm in Bristol in 1981. Haughton started his own organic veg box scheme called Phil’s Better Food Campaign in 1992 and in 2002, opened the first Better Food brick-and-mortar store as a one-stop organic shop.

Valerio Simonetti, Mr Organic founder and third-generation tomato producer, commented: “We are proud to partner with Better Food this Organic September. With both of us sharing the same vision for wanting to make healthy, organic food accessible, we look forward to making a collective impact for Organic September. We hope that everyone who visits the cafes enjoy the special recipe that Elly Pear has created using Mr Organic’s products and will be inspired to make the switch to organic food that is better for our bodies and better for the planet.”