Weleda announces collaboration as part of Skin Food centenary

Weleda is celebrating 100 years of its Skin Food brand with the launch of a new larger pack size, along with a new partnership with acclaimed fashion designer, Stella McCartney.

Introduced in 1926, today, a tube of Skin Food Original sells every six seconds worldwide, with 30 million units sold in the last decade alone. To mark the 100-year anniversary, a new larger 100ml tube of Skin Food will launch this spring, retailing at a celebratory £19.26, and a centenary campaign joining legendary icons will be launched, with Skin Food partnering with the most visionary global voice in sustainable fashion – Stella McCartney – as well as international make-up artist and star of the BBC’s Glow Up, Val Garland.

Jayn Sterland, Country Manager at Weleda UK, commented: “We’re thrilled to see our cult-favourite Skin Food take centre stage at Stella McCartney’s Paris Fashion Week show, lighting up the runway with that unmistakable Skin Food Glow. As we celebrate 100 years of Skin Food, this beauty icon proves it’s more relevant than ever, a backstage beauty essential and make-up artist must-have that continues to fly off shelves worldwide with one sold every 2.5 seconds. Partnering with a true trailblazer like Stella McCartney is a dream come true, and we couldn’t be more excited to celebrate our hero product together.”

Stella added: “Weleda is such a great brand that has always stayed committed to natural, ethical and sustainable values without chasing trends – I really respect that, and I love Skin Food. My brand has never wavered from our core principles – we’ve been free from leather, feathers, fur and exotic skins since day one. So, to align with another company that proves integrity can last is truly meaningful.”

The Skin Food 100 Years campaign – spanning February to October – will amplify Skin Food’s credibility as the beauty essential VIPs cannot do without, celebrating Skin Food’s superfans and highlighting the many uses of this multi-tasking hero. Additionally, Skin Food will support the make-up teams and models for top fashion designers at London Fashion Week this February. Weleda also hosted the Weleda Model Lounge at London Fashion Week and a two-day pop-up for make-up artists.