Organic September kicks off with campaign on UK’s biggest billboard

The Soil Association launched Organic September with a bang by taking over the UK’s largest billboard.

The month-long campaign kicked off yesterday and saw the Soil Association taking over The Manchester Screen, the UK’s largest billboard, to put organic messaging where people can’t miss it.

In its social media post, the Soil Association said: “Because organic isn’t just a label. It’s a different way of farming, producing food and shopping with nature at the heart of it. Organic deserves to be seen. So we’re making it impossible to miss.”