The UK’s organic beauty and wellbeing market experienced an eight per cent decline in sales last year, the Soil Association’s 2024 Organic Beauty and Wellbeing Market Report reveals. This was the first year that the market experienced a decline in sales following 12 consecutive years of growth.
Over 60 per cent of Soil Association Organic certified beauty and wellness brands agree that the cost of living crisis continues to be the number one factor impeding the growth of potential businesses. Other factors that have contributed to the downturn of the market include the war in Ukraine, hangover from the pandemic and the effects of Brexit. The report also notes that a challenging regulatory environment and a lack of regulation has added to these challenges.
The report states that the certified organic market is currently facing a challenging economic climate and disruption to supply chains, which the certified organic beauty and wellbeing market has not been immune. One quarter of Soil Association Organic certified beauty and wellness brands cite the impact of greenwashing for negatively effecting their businesses, while another quarter have been affected by import and export issues – the effects of Brexit are estimated to have wiped £850m from the UK beauty industry’s export market.
However, within the sector some categories have seen strong performance in 2023, with Mother and Baby Care growing by an impressive 65 per cent. This is a strong category for organic where it is over-indexed in baby food, with two thirds of baby food products in the UK being certified organic. Another area that experienced a boost in sales was Health and Personal Care products, which grew by six per cent. This includes oral care, deodorants, feminine hygiene, medical devices and supplements, which reflects a wider market trend that has seen consumers prioritise products with a healthcare focus.
While 2023 was undoubtedly a tough year for many certified organic beauty and wellbeing brands, 2024 looks more positive with 90 per cent of Soil Association certified brands anticipating growth in the year ahead.
You can download the full report for free HERE.
The Environment Secretary has launched new proposals to give shoppers more information about how and where their food is produced.
A major consultation has been launched on proposed reforms to food labelling, ensuring consumers know exactly what’s in their shopping baskets, that will reward high-quality, high-welfare food to ensure British farmers’ products get the recognition they deserve.
The proposals for fairer food labelling will ensure greater transparency around the origin of food and methods of production, helping consumers make decisions that align with their values.
The consultation looks at how to improve country of origin labelling for certain goods, including how and where this information is displayed and what products should be included. For example, if imported pork is cured into bacon in the UK and features a Union Jack, exploring ways to make it more obvious to consumers that the pig was reared abroad, such as increasing the size of the country of origin text, or placing it on the front of the packet.
It also sets out proposals to require ‘method of production’ labelling on pork, chicken and eggs. These include a mandatory five-tier label for both domestic and imported products which would differentiate between those that fall below, meet and exceed baseline UK animal welfare regulations, which are some of the highest in the world.
The consultation was announced by the Environment Secretary Steve Barclay, at the Oxford Farming Conference and builds on commitments in the UK Government’s Food Strategy.
Barclay commented: “This government backs British farmers, who work hard to produce food to world-leading standards and maintain our nation’s food security. British consumers want to buy their produce, but too often products made to lower standards abroad aren’t clearly labelled to tell them apart. That is why I want to make labelling showing where and how food is produced fairer and easier to understand – empowering consumers to make informed choices and rewarding our British farmers for producing high-quality, high-welfare food.”
Fidelity Weston, Chair of the Consortium of Labelling for the Environment, Animal Welfare and Regenerative Farming (CLEAR), added: “We in the UK have some of the highest farming standards, producing quality food products. That needs to be recognised in the marketplace. To achieve this, we need a clear definition of the many terms used to describe the method of production, and transparency and honest data about how the food was produced on the farm, and right through to the end product.
“Through this, we have an opportunity to support the transition put in place by the Government to move the UK to more agroecological farming methods with improved outcomes for nature, the environment and people, alongside food production.”
The consultation also seeks views on whether it should be mandatory requirement to state the origin of meat, seafood and dairy products outside of the home, for example on menus in cafes and restaurants, to give consumers access to the same information while dining out as when cooking at home.
The consultation will run for until May 7.
Earlier this month, natural and organic beauty brand Weleda hosted The Model Zone in Soho for London Fashion Week. Now in its 16th year, this established wellbeing project is sponsored by Weleda in collaboration with the British Fashion Council.
Weleda also sponsored the catwalk shows of designers Edward Crutchley and Paolo Carzana, and supported their make-up teams with NATRUE-certified skincare for the models to encourage greater sustainability and a zero waste approach at London Fashion Week.
The Model Zone is a private space for models to relax in between castings, fittings and shows, where they can enjoy a little pampering with Weleda’s organic skincare. Weleda’s team of estheticians and wellbeing advisors offered holistic facials and hand massages this year, with the main attraction being a restorative Skin Food Glow Facial, featuring their bestselling and much-loved Skin Food moisturiser.
The brand also offered models a free Weleda skincare consultation or complimentary treatment, as well as an exclusive Model Zone gift bag (contents pictured above), which contained over £80 worth of holistic skincare to keep them fresh and fragrant all through Fashion Week.
Organic & Natural Business magazine