NATURES AID TARGETS INTERNATIONAL GROWTH FOLLOWING QUEEN’S AWARD WIN
Natures Aid, acquired by STADA in 2016, is aiming for 50% of its sales to be from export markets by the end of 2023, following its selection as a winner of the Queen’s Award for Enterprise in International Trade.
The Lancashire-based company, which this year celebrates its 40th anniversary, has been recognised for the exceptionally rapid growth of its export business, which currently stands at approximately 30% of overall sales.
The company’s heartland is its 3,000 independent health retail customers in the UK, but in 2011, due to an increase in demand from overseas customers for quality British-made supplements, the business started to distribute the Natures Aid brand to pharmacy and retail partners around the world.
Just ten years later, the business now has a distribution network in more than 50 countries, focused on international pharmacies and independent retailers throughout Europe, Asia and the Middle East.
Chris Morrey, managing director of Natures Aid said: “In just ten years, we have built a distribution network of more than 50 countries and it’s fantastic that this achievement has been recognised with the Queen’s Award for Enterprise. This award will further elevate the strong position we have in our international markets and help us remain on track to achieve 50% of sales from export by 2023 whilst navigating the challenges of the pandemic.”
With approximately 75 new products launched over the past three years, Natures Aid has grown to offer a comprehensive portfolio of more than 200 natural health supplements.