Organic & Natural Business magazineOrganic & Natural Business magazine

NEW Free-From Cinnamon Hoops Breakfast Cereal

FREEE, the expert in gluten free foods, is excited to announce the expansion of its breakfast cereal range with the introduction Cinnamon Hoops.

Building on the brand’s strong performance in the gluten free ready-to-eat (RTE) breakfast cereal category, the new Cinnamon Hoops offer deliciously crunchy organic maize hoops, toasted with cinnamon.  Made in the UK, without any of the top 14 allergens and no alibi labelling, the new cereals are the ideal choice for free-from shoppers – and as they are certified organic and vegan, they also cater to those seeking out more planet friendly products.

Clare Marriage, CEO and founder of FREEE, says; “Cinnamon is a mainstream flavour, but it has been largely overlooked in free-from, which presents a real opportunity for this new launch to grow the category”

The gluten free ready-to-eat breakfast cereal category continues to show good growth in the UK, with FREEE branded performance up 14.4% in value and 7.7% in kgs over the last year. This compares to a decline of -5.1% for total RTE breakfast cereal. To stock, contact | 01488 684 880 |

Source: NIQ, GB Groc Mults, 52 w/e 24/2/2024

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