Oat milk leads the plant-based milk revolution
Driven by the prevailing trends for plant-based foods, health, and sustainability, and boosted by the Covid-19 pandemic, 62% of adults bought plant-based milk in the past year. With the survey by Harris Interactive recording that this increased to 81% of 25-34 year-olds. And it’s oat milk that is the undisputed star of this plant-based milk revolution, boasting an amazing 92% growth in the past year according to Kantar data, equivalent to over half of the additional £81.5m consumer spend on plant-based milk.
In its simplest form, oat milk is made from a mixture of oats and water, it contains a similar number of calories to cow’s milk, half the amount of protein and fat, and only natural sugars. Oat milk contains beta-glucan, a type of soluble fibre that may help increase feelings of fullness and lower blood sugar levels after a meal. Beta-glucan has also been linked to lowering cholesterol levels, particularly LDL cholesterol, the type associated with an increased risk of heart disease.
Tree of Life Oat Milk is available in 3 delicious varieties: Our Barista Oat Drink is specially crafted to perfectly froth, foam, and steam in coffee creations; our Enriched Oat Drink contains extra good stuff with added calcium & vitamins D, B2 & B12, it’s delicious splashed onto cereal, stirred into porridge, blended into smoothies or enjoyed by the glassful; and our Organic Oat Drink is certified by the Soil Association for our health and that of the planet.