Organic Flour Brand Doves Farm Unveils Vibrant New Look
The UK’s no.1 organic flour brand Doves Farm* is excited to introduce a striking brand refresh which it has rolled out across its range of award-winning organic flours, biscuits and baking essentials.
The revamped look is Doves Farm’s first in over five years and the contemporary new design is intended to reflect the joy many home bakers associate with baking and communicate clearly the brand’s organic credentials, whilst increasing brand stand out on shelf and online.
Vibrant, friendly and with a natural feel, the new packs are expected to appeal to a wide range of consumers, speaking not only to those looking for high quality baking ingredients made with a concern for the planet – but also a new generation of bakers, who love to share their baking creations online, and are seeking out purposeful brands with inspiring packaging.
The new look began to hit shelves in March and the launch is being supported by advertising, PR and social media activity. The change also coincides with the launch of a new product – Organic Coconut Flour. Made using the finest sustainably grown Sri Lankan coconuts, the new flour is Soil Association organic certified, Vegan Society certified, high in fibre and protein, and gluten free.
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* Kantar Worldpanel 52 w/e 21 April 2019