Aug
3

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Healthy Snacking Never Tasted So Good

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Tapping into the growing healthy snacking market Tree of Life Organic Snacks combine tasty fruits, nuts and seeds making it easy to grab a healthy snack on-the-go. The perfectly proportioned packs are just the right size providing a single serve of healthy energy enjoyed by kids and adults alike. Pop them into lunchboxes, handbags and desks to keep energy levels up until mealtimes. With 6 tasty varieties to choose from, all certified organic, healthy snacking never tasted so good! Supplied in shelf-ready trays the eye-catching packs are ideal for impulse points and offer great value from just £0.99 RRP.

Aug
3

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Help Them Thrive, with Mini Drops from Natures Aid

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Childhood is a time of great growth and development, and therefore huge nutritional demand. We know parents worry about nutrition and we know it’s not easy feeding kids. So, Natures Aid is here to help with Mini Drops, a fuss free range of supplements to help them thrive.
Mini Drops have been carefully developed by our expert nutritionists to support the nutritional needs of infants and children up to the age of five. We are proud that our children’s supplements are produced from naturally sourced ingredients, contain no added sugar or artificial sweeteners, and are free from artificial colours and flavours.
Our award-winning drops offer a convenient alternative to gummies and tablets. They can be taken neat, or easily added to food or drink for minimal fuss!
The Mini Drops range includes;
• Multi-vitamin
• Vitamin C
• Vitamin D
• DHA Omega-3
• Immune Plus
• Iron
Get stuck in! We know not all your little one’s food goes where it’s meant to, so we’re encouraging parents to show us what real feeding looks like. For the chance to win our full Mini Drops range, simply share your very own messy moments, on Facebook or Instagram, using our #NoFilterFeeding.

Jul
27

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Delicious and daring new drinks range packs a punch

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With roots in 1970s California, a new tea brand Good Earth has landed in the UK grabbing the attention and repeat purchase of younger, health aware and planet savvy drinkers.

A good fit with a balanced lifestyle Good Earth’s portfolio  includes 8 variants of  biodegradable tea bags (RSP £3.29 for 15 bags); 4 loose teas (RSP £4.29) and for the chiller cabinet 3 variants of organic, bubbly Kombucha (RSP £2.30).

The new range of Good Earth fruit and herbal and Kombucha teas has real potential for retail sales as well as out of home locations and specialist health food outlets and smaller boutique outlets.

Born to be different in look, taste and values, each sip of Good Earth is packed with natural, bold flavours and on trend ingredients. The teas are ethically and sustainably sourced and its Kombucha 100% organic.

As the original trailblazer of fruit and herbal in California, the brand has kept well ahead of the curve in its respect and response to the environment. 88% of consumers want brands that can help them make a difference* and every sip of Good Earth is a sip of positivity giving back to the planet.

Sustainability and environmental values are at the heart of the brand, all packaging is recyclable or 100% biodegradable and the equivalent of 1% of gross sales is contributed to environmental non-profit causes through the 1% for the Planet initiative.

Consumers are changing the way that they make their food and drink choices. A good fit with lifestyle and a brand’s values are on a par with the quality of taste and experience. 89% of millennials feel untouched by current food and drink advertising**, yet the scope to offer something new to draw the under 45s to the sector is huge.

A third of the nation looking to reduce alcohol intake is benefiting sales of teas and healthier drinks. Smaller independent retailers have seen a 37.5% volume growth in fruit and herbal and 32% growth in speciality teas and 19% growth in rooibos tea in the last quarter (AC Nielsen 12 weeks to 13 June 2020).

Whilst the numbers buying tea are on the up overall, cold drinks are the fastest growing drinks sector. The new entrant of Kombucha, a gently bubbling tea, fermented with live cultures is already worth £8m in the UK and growing fast.

The Good Earth range is being launched from the stable of beverage giant Tata Consumer Products and its entrée supported by a £3million programme of activity.

Reflecting the profile of its target audience and the current launch environment, digital plays an important part of this. With 4.5 million consumers in its sights, and online ads and social influencers on board, the word on Good Earth is spreading fast. Already, with a strong weighting of 25-34s, consumers are engaging positively with the  brand, with many going on to buy & share their experience with others on Social platforms.

For stores and wholesalers, a range of disruptive marketing materials from entrance banners, aisle fins, FSDUs and tailored on shelf media is available to bring the brand to life, grab attention and drive traffic to this exciting new range.

“This is a bold and ambitious launch,” says Tata Consumer Products marketing director Sinead McAleese “These are popular drinks sectors for younger and health aware shoppers and Good Earth is a vibrant, planet friendly brand with upbeat standout appeal, add to that on trend ingredients and a rich pipeline of more to come, it’s exactly what’s needed to perk up tea and draw in younger drinkers.”

The Good Earth range is available now through specialist wholesaler Tree of Life. Selected SKUs made their debut in Sainsbury’s last month as part of the Future Brands initiative which nurtures challenger brands with unique and innovative ranges.

 

GOOD EARTH KOMBUCHA  275ML

Chiller cabinet

·         Original

·         Ginger

·         Pomegranate & Blueberry

 

GOOD EARTH LOOSE TEA   80/60g

Ambient

 

·         Bold English Breakfast

·         Cloud Mist Green Tea

·         Creme Earl Grey

·         Rooibos Chai

 

GOOD EARTH BIODEGRADABLE TEA BAGS 15s

Ambient

 

·         Bold English Breakfast

·         Cloud Mist Green Tea

·         Moroccan Mint

·         Creme Earl Grey

·         Ginger, Turmeric & Lemon

·         Hibiscus, Rose & Sweet Berries

·         Tropical Mango & Moringa

·         Rooibos Chai