The organic market continues to show growth, increasing by 6.5 per cent to the end of September.
The latest data from NielsenIQ was presented at the recent Soil Association Certification Trade Conference and shows that the organic market remains in buoyant good health with 6.5 per cent growth in the year to September 25. This is in marked contrast to non-organic, which saw sales stall over the 12 weeks. It was also revealed that half of households now buy organic.
Delegates at the conference heard that non-organic food sales have slowed significantly following their ‘lockdown high’ as restrictions have been lifted on the hospitality and food service sector but sales of organic are showing good resilience.
The trend for more sustainable and healthier organic foods, which rocketed during the Covid-19 pandemic, has persisted.
Online organic sales have continued their strong growth, found to be up 33 per cent, while supermarkets, which accounted for 13 per cent of total sales of organic two years ago before the pandemic, have seen their share of total organic sales rise to 22 per cent.
Soil Association Certification’s Business Development Director, Clare McDermott, commented: “Organic sales have shown phenomenal resilience after the unprecedented growth they saw in 2020 at 12.6 per cent. Despite a significant slowing of retail sales overall, the organic market has maintained its strong performance with growth at 6.5 per cent in the year to September.
Post lockdown, there has been the expected shift back to hospitality with non-organic food sales stalling as consumers look to eat out and stay out.”
The top reasons given by consumers for buying organic included to avoid pesticides, better for the environment, and perceived to be better quality. These factors have all increased in importance for shoppers, as has animal welfare, while the taste and health benefits associated with organic foods have remained the same.
With the increase in demand for organic, shoppers are now looking for multiple organic options – sales are no longer dominated by organic milk and baby food.
The three big opportunities for organic food and drink were identified as online retailers offering a wider assortment of products, increasing the frequency of purchases by offering different size packs and top-up options, and widening the
choice across categories to encourage higher basket spends.
Sustainability is high on people agendas and Covid-19 and the climate emergency has increased this. New findings from the latest Organic Shopper Research 2021 has revealed that 71 per cent of respondents have become more concerned about the environment since the pandemic. Customers are predominantly choosing organic for reasons associated with health and the environment, although animal welfare is also important.
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Organico has achieved two awards at the BOOM (Best of the Organic Market) Awards 2021 – the UK’s only organic awards, which was held in London on the 8th of July 2021.
After a thorough taste test by three esteemed food professionals, Organico’s Rosemary Ciappe won Best of Organic Snacks, described by the judges as “incredibly moreish, crispy and delicious”. Organico’s Nerone Black Rice also came out on top in the Subcategory Best of Store Cupboard – Everyday Essentials. These triumphs have arrived at a time when the organic market is thriving. In 2020, the organic market saw a 12.5% increase, with the public increasingly conscious of the environment, quality and ethics in their food choices.
The BOOM Awards are hosted by leading UK organic certifier, Soil Association Certification, in partnership with online retailer, Ocado, to honour those delivering excellence in the organic market. The flurry of excitement surrounding organic is set to continue with Organic September upcoming, a month celebrating organic producers, brands, suppliers and the stories and motivations behind organic.
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Organico Realfoods, home of pioneering sustainable food brands Organico, Fish4Ever and Redfern’s, have launched their brand-new web shop. For the first time ever, each of their brands’ extensive product ranges can be purchased directly from Organico online, alongside some other fantastic organic products that fit the company’s strong ethical standards. From organic pantry staples to ethical sweet treats to sustainable canned fish, the shop supplies a diverse product range to stock your cupboard shelves and ensure a healthy and conscious diet.
Founded over 20 years ago, Organico Realfoods has been at the forefront of the organic slow food movement and through Fish4Ever, lead the fight for responsible fishing, promoting a sustainable and fair food system. Through their brands, they seek to challenge the status quo and stand against the destruction caused by industrial-scale agriculture. Above all, Organico Realfoods love good food. Food that is well made and tasty, produced thoughtfully, with respect for the planet and for the people making it.
With exclusive discounts, national shipping* and catering to orders small or large, the Organico Realfoods web shop hopes to make it easier for customers to browse and buy all the products they love on one site.
Get 20% off your first order with code WELCOME20.
Free delivery for orders over £30
*National shipping across the UK (excluding N Ireland)
Shop URL: organicorealfoods.com
Organic & Natural Business magazine