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The results of the Veganuary campaign have revealed 82 per cent of people who took part in 2024 plan to make significant diet changes after participating. The results…
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To tap into the rapidly growing gut health market, sustainable food pioneer Alara Wholefoods is launching two new organic cereal products – Alara Organic Wheat Bran and Alara Organic Oat Bran.
Both cereals are high-quality, single ingredient products that each offer a complex nutritional profile suited to anyone looking to support their gut microbiome.
A growing body of research1 shows wheat bran promotes gut microbiota diversity, and is an effective prebiotic. Similarly, multiple studies2,3 confirm the prebiotic function of oat bran, plus its ability to reduce oxidative stress and inflammatory response – both markers for chronic disease. Wheat bran also delivers a wide range of micronutrients, including 100 per cent recommended dietary allowances (RDAs) of some essential vitamins and minerals (per 100g).
Commenting on the launch, Alara Founder and Managing Director, Alex Smith, said: “We definitely see a gap in the market for these two products. They play directly into the heightened level of interest and awareness of gut health. So we think they’ll be a high consumer demand for both products. As well as their nutritional benefits they are organic and are packaged in Alara no-plastic packs. They also come with a very attractive RSP of just £2.69 (650g) for the Wheat Bran and £3.24 (650g) for the Oat Bran.”
Alara is offering independent retailers a chance to grab a free case (six packs) of each of the new products. Smith added: “We wanted to give retailers the chance to try these exciting new products, and assess demand on a risk-free basis”.
Retailers can claim their free products when they are next visited by their Thyme Marketing contact.
1 https://www.sciencedirect.com/science/article/pii/S2590157522000505
2 https://www.frontiersin.org/articles/10.3389/fimmu.2021.787797/full
It has been announced that His Majesty King Charles is retaining his patronage of the Soil Association as part of his long-standing support for organic and nature-friendly farming.
King Charles has supported the charity since first becoming patron as Prince of Wales in 1999 and he has also supported hundreds of farmer-led research trials with the charity’s Innovative Farmers network, which helps farmers to test sustainable solutions on real farms and has been funded by King Charles III Charitable Fund (formerly known as The Prince of Wales’s Charitable Fund) since it was launched 12 years ago.
Soil Association Chief Executive, Helen Browning, commented: “We are delighted that His Majesty King Charles will remain our patron. At the Soil Association, we have been very fortunate to have worked closely with King Charles during his many years of extraordinary charitable work as the Prince of Wales. I feel privileged to know him as a fellow organic farmer with a lifelong dedication to healthy, sustainable food, and as a champion for nature, the countryside and its people.
“King Charles III Charitable Fund has supported more than 120 farmer-led research trials with our Innovative Farmers network – but his support goes far beyond financial generosity. He follows the work of pioneering farmers with avid fascination and takes inspiration from them. We look forward to sharing more with the King as the Soil Association pursues a nature-friendly future with his support.”
Speaking at a 10-year anniversary event for Innovative Farmers held in 2022, the former Prince of Wales said he was “very proud” to have been able to support Innovative Farmers.
The results of the Veganuary campaign have revealed 82 per cent of people who took part in 2024 plan to make significant diet changes after participating.
The results from the participant survey found that the 82 per cent plan to either stay fully vegan or reduce animal products by at least 50 per cent.
The number one reason people decided to stay vegan is that they learned more about veganism (24 per cent), followed by improved health (20 per cent) and finding it easier than expected (17 per cent).
In terms of their experience during the challenge, around half saw some improvement to their overall health (48 per cent), with increased energy (47 per cent), improved mood (48 per cent), better skin (38 per cent) and desired change in body weight (35 per cent) being the most common benefits.
It was also found that 69 per cent ate more fruit and veg during their Veganuary pledge than before, and 14 per cent tried a new fruit or veg for the first time during the campaign period.
Veganuary’s International Head of Communications, Toni Vernelli, commented: “These incredible results show that Veganuary is so much more than a one-month pledge as taking part leads to lasting diet change for most participants. With 82 per cent of our 2024 participants planning to at least halve their intake of animal products permanently – including nearly one-third who plan to stay fully vegan, Veganuary really is driving positive change for animals, people and the planet.”
Organic & Natural Business magazine